Liquid Hero Brewing

Liquid Hero is a brewery and bar in York, Pennsylvania. Their existing logo was used to create a series of t-shirt and poster concepts. They allowed us to loosely explore different ideas such a digitized can for a series of posters and simplistic shirt design of a pint glass filled with hops.

The shirt design became instantly popular and was quickly sold out.  The artwork was designed with the intention for it to exist on a variety of mediums from stickers to coasters and apparel to posters in an affordable manner.  When designing for a budget, it is important to keep in mind the number of colors used, the simplicity of the design and the different forms of applying the artwork to promotional gear.