String League

 

String League is a worldwide social media based lacrosse pocket stringing competition. Instagram users are encouraged to create unique lacrosse pockets based on weekly challenges. The winners of the competitions are awarded prizes from some of the top lacrosse companies in the industry.

We found inspiration for the logo through various baseball logos and classic embroidered lettering styles. The dots around the circle represent the stitching of a patch or emblem.

We designed a fully responsive website with an online retail store to sell supplies and apparel for the String League Competition. Here, contestants could navigate through the website and receive step-by-step instructions on how to enter each individual competition.

The String League Competition did a lot of their marketing at lacrosse tournaments and events throughout the country. Handouts and flyers were produced to sit at the booths and stands of events as large as the National Lacrosse Convention in Baltimore, MD.